CONNECT Regional Innovator Series: Swimming Women

2 billion women in the world can’t swim.

In Australia, the supposed land of water lovers, only 18% of the 6 million women age 30-65 swim regularly.

Swimming Women breaks down the barriers that discourage women from swimming by providing opportunities for women to swim in safe, supportive, female focused communities where they face their vulnerabilities, challenge themselves and improve their physical and mental health.

Swimming Women is growing quickly with over 1400 participants in the south west region alone. Founder and CEO Charlotte O’Beirne and her team aim to be the number one trusted brand for women who want to swim, and to build a network of Swimming Women pods around the world.

Charlotte was interviewed by Radio Margaret River recently and said “The CONNECT Hub gives you the power and confidence to grow your business right here in your region. During the first event of the program – the two-day business bootcamp – we worked on discovering and refining our “why” to clarify our purpose and validation of our business ideas, and so far have had masterclasses on financials, branding, and partnerships.

The facilitators we have met have been phenomenal in their level of knowledge. One of the sessions was Simona Hughes from Financial Utilities and the way she explained numbers for business was mind blowing and really, really helpful! I’m so excited for the next 5 months ahead.”

CONNECT is supported by a Groundswell grant through the Department of Primary Industries and Regional Development DPIRD – Protecting WA’s Backyard.

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