Owning the Future of Agriculture
Farmers invest hundreds of thousands, sometimes millions, into machinery, inputs and infrastructure – but very rarely do they invest upstream, into the innovations that will shape their business, and the industry, in two, five or ten years’ time.
When growers are investors, innovation gets built with on-farm reality in mind. They can ensure the product or service works in real world conditions. Growers are loyal customers if a solution works for them, so having them invest in the company itself, not just pay for the product or service, seems like a win-win.
On the flipside, the innovator gets access to investors who not only provide financial capital but can give them feedback, trial partnerships, and connections in the industry. Raising capital in the ag space is hard and innovators need to understand the nuances of the industry, if they are building something that solves a real on-farm problem, they want to be raising strategic, aligned capital.
Investing in agtech is about better decisions. It’s deciding not to leave the future of the industry in someone else’s hands.
The challenge is twofold:
- To get growers to consider whether allocating a small percentage of capital into agtech makes strategic sense for them, their business, and the future of their industry; and
- To get founders to consider whether fundraising from strategic ag industry investors would strengthen their solution, and their path to scale.
🍃 Where investors, growers, farmers, and agtech ventures meet to accelerate innovation in agriculture